Arab Bank is an internationally respected financial institution, established in 1930 and now operating in over thirty countries spanning five continents. Lewis and Hickey were appointed to assess the overall brand representation and develop a new image across the network.
We made the branch a physical manifestation of the brand, delivered through staff, symbolised by an identity and creating a more sales orientated proposition, encouraging the migration of customers away from counter fronts, to self-service channels and personal meeting areas. The design is consistent and cost effective within a diverse cultural backdrop and exhibits a dynamic, international aesthetic, with longevity and without loss of its “local” identity.
We have worked closely with the bank to deliver “live” prototype branches and to produce implementation systems, such as electronic design manuals and a remote concept validation process, so that the design and brand management rollout can be implemented across the Middle East quickly and effectively.