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HUGO BOSS, FLAGSHIP STORE, SLOANE SQUARE

HUGO BOSS | SLOANE SQUARE, LONDON, UK |

In early 2004 Hugo Boss announced to the press that it would establish a permanent retail presence on the British High Street, in order to reinforce its Global brand identity. The first flagship store is located on London’s Sloane Square.

Due to both our high level of experience with Listed Buildings in the Sloane Square area, and successful feasibility studies, Lewis & Hickey were appointed as Architect and Project Manager for the scheme. The project involved the linking of Units 35-38 Sloane Square at both ground and basement levels and the evolution and implementation of a Hugo Boss designed concept.  The challenges were many, particularly basement working in close proximity to the London Underground system, and the need to provide minimum disturbance to the prestigious residential properties above the retail space.

All members of the team worked cohesively to deliver a crisp and refreshing scheme that exploits the natural beauty of the building while sensitively introducing new vibrant elements. The successful realisation of this unique concept has resulted in its steady patronage by the discerning Sloane Square clientele. Hugo Boss Sloane Square received BCSC ‘Shop of the Year’ Award.





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