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Brand Management

Brand is the personality that identifies a product, and we understand the importance of correctly implementing a client’s brand and corporate identity. Difficulties encountered by clients in maintaining brand consistency encouraged us to develop our L&H Studio proposition. Studio has created a suite of ‘Pathway’ products to provide a bespoke and versatile ‘environment guide’ solution to Brand management.

The manuals developed by Lewis & Hickey enable the intelligent control and management of bespoke environment guides for corporate, retail and banking businesses. They are an accurate, responsive and cost-effective implementation tool for brand environments utilising the latest digital media and publishing software.

Pathway is available in electronic portable document format (Pathway Link), HTML format (Pathway Access) and a CMS format (Pathway Network). The formats provide controlled, structured information delivery from a single information point with the benefit of access control to ensure that the right audience sees only the correct information.

Pathway (and our experience) creates an accurate, responsive and cost-effective means to control and deliver brand information in a responsive way that accommodates the natural evolution of your brand.

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